Andrew Whitton - Commercial photographer
Award winning UK based commercial, lifestyle photographer. Working with worldwide brands.

New Era - New York Yankees - Remy Banks

Advertising Photography, Baseball, Commercial Photography, New Era, Sportswear

The New Era cap is an icon in itself. Legions of sports fans, fashionistas and sports stars wear them day in day out. They wear them to work, to the shops, to watch sport and to play sport. Like nothing else the baseball cap has become a symbol or identity and belonging.

The campaign stars three home-grown ambassadors who tell a rich story of their city culture. Boston-born Timmy Sneaks put his city on the map with an urban take on pop art. L.A.’s own Sierra Prescott embodies the Land of Dreams as a skateboarder and photographer while Queens native Remy Banks represents the next wave of NYC rap culture. Their roots might be different, but they all take the winning mentality of their team and live their city to the max.

For this shoot we traveled to New York to meet rapper Remy Banks. Remy hails from Queens and lives a stones throw away from the Mets stadium. All his friends are Mets fans but he is deep rooted into the Yankees world. He’s also part of a collective called World’s Fair which is named after the area he grew up in and still lives today.

I love this kind of job, what’s not to love about AAA local knowledge and access. Boston, New York and LA. You think you know until you see things from a local perspective.